Meta Platforms, the company that owns Instagram and Facebook, will be subject to a daily penalty of a million Norwegian crown (about $98,500) beginning on August 14 due to the fact that Norway’s information security authority, Datatilsynet, has indicated that it will do so as a result of privacy violations.
This judgment was made after Datatilsynet issued a warning on July 17 stating that the corporation would be subject to sanctions if the detected privacy infractions were not corrected.
The action taken by the authority is directed at Meta’s method of harvesting information about users in Norway, particularly physical locations, in order to enable targeted behavioral advertising, which is a typical tactic among big technology companies.
The penalty is set to remain in force until November 3, barring any potential prolongation or permanence caused by the verdict of the European Data Protection Board. The penalty is scheduled to stay in effect till November 3.
Tobias Judin, who is in charge of Datatilsynet’s international branch, brought attention to the imminent repercussions by declaring that, beginning the next Monday, a daily fee of one million crowns will begin to be enforced. The authority’s desire to uphold privacy regulations inside the country and maybe throughout Europe is reflected in the authority’s enforcement of these rules.
Even though Norway isn’t a member state of the European Union, it is integrated into the European single market. This means that if the matter is brought before the European Data Protection Board, it could have repercussions that are felt more widely. This action has not been taken by Datatilsynet as of yet.
Meta has made an announcement that it intends to seek permission from users inside the European Union prior to supporting businesses’ personalized advertisements based on user behaviors on Instagram and Facebook.
This announcement was made in response to the legislative challenges that have been presented. This modification is in accordance with a directive that was issued in January by Ireland’s Data Protection Commissioner. The decision called for an overhaul of the legal foundation on which Meta bases its ad targeted in the region.
As the date for the implementation of the fine comes near, it is highly possible that Meta Platforms will come under heightened scrutiny not just in Norway but additionally from other privacy regulators located in European countries
